Nutshell

JUNE 22, 2020

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Because of this, texting is viewed differently than other text-based communication channels like email. Both of these sales channels still have their place! Use an SMS Sales Tool.

B2B 123

B2B Closing Campaigns Follow-up 123

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

OCTOBER 11, 2010

In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Without solid content as the foundation, in-bound and out-bound campaigns don’t have the tools to break through to overloaded, skeptical and frugal buyers.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

OnePageCRM

MARCH 8, 2017

Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. And as long as the data support it, vendors will continue to use the power of the number 9. Data source: Gumroad. This kind of data is especially important if you’re buying ads for your product.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The good news is that most analysts are predicting 4-5% growth for 2011. This hierarchical nature of IT though is not apparent to budget holders.

Competition 40

Competition Software Software Networking 40

OnePageCRM

MARCH 8, 2017

Let’s imagine some data from 100 potential customers: We can see that the price is elastic : lower prices result in more buyers. And as long as the data support it, vendors will continue to use the power of the number 9. Data source: Gumroad. This kind of data is especially important if you’re buying ads for your product.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Outsourcing Services Lead Rank Social Media 40