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Engagement and Effectiveness Go Beyond Digital Marketing

Increase Sales

Today’s SMB world is one that abounds in digital marketing (paid advertisements). With the lines of digital marketing continue to be blurred with the content marketing through social media scattered among all the digital ads, it is becoming more and more difficult to separate the ads from the general content.

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HubSpot is too expensive: Saving money on software without losing features

Nutshell

” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content. HubSpot is essentially a collection of expensive tools that serve as a platform powerful enough to handle all of an organization’s marketing needs.

Hubspot 126
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6 Mistakes to Avoid in Your Inbound Lead Follow-Up

Sales Hacker

When inbound sales and marketing works, it’s great. I’ve worked with many companies throughout my career, and there tends to be six common, tactical mistakes when it comes to inbound process: They don’t have sales and marketing alignment and accountability documented in a comprehensive SLA. Start with a Sales & Marketing SLA.

Follow-up 132
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How Will You Sell With A Restrictive US Privacy Policy Act?

SalesforLife

In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. It's time to review the trends and make sure you are ready for the future that is changing at a pace that many sales leaders are not able to keep up with. 2006-2014: The Portable Sales Era. My evolution since 2000 looked like this.

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PowerViews with Jill Konrath: Changing Buyers Require Retooled Sales Reps

Pointclear

Click to start video at this point — Asked about reasons why recent research is showing fewer sales reps made quota last year than in 2006, Jill says there are a lot of factors at work. Click to start video at this point — Jill notes that people are finally talking about marketing and sales alignment, but progress is slow.

Buyer 154
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PowerViews with Bob Thompson: Evolving from RPM 1.0 to RPM 2.0

Pointclear

2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions. Click to start video at this point — Asked about what has happened in marketing and sales that has or hasn’t surprised him in 2012, Bob talks about interconnectedness: “It’s sobering about how interconnected we are with other economies.

Inbound 145
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Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. percent of revenue on marketing.