Have We Lost The Art Of Decision Making?
The Pipeline
SEPTEMBER 17, 2019
win rate is identical to the figure reported in the 2017 study. Before 2008, functional areas were much more autonomous in making decisions. Read between the lines from this output from The B2B Buying Disconnect – TrustRadius 2017 : Vendors focus on providing material that buyers don’t find very useful or trustworthy.
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