A Conversation With Julian Lumpkin: Leveraging Case Studies as a Fundamental Part of the Sales Process
Costello
OCTOBER 30, 2018
Like many college grads in 2009, Julian Lumpkin started in an entry-level role in B2B sales and quickly realized that sales was the right place for his talents. As a sales manager at Axial, I realized how important case studies are in the sales process. What sets the best sales reps apart from the crowd?
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