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A Conversation With Julian Lumpkin: Leveraging Case Studies as a Fundamental Part of the Sales Process

Costello

Like many college grads in 2009, Julian Lumpkin started in an entry-level role in B2B sales and quickly realized that sales was the right place for his talents. As a sales manager at Axial, I realized how important case studies are in the sales process. What sets the best sales reps apart from the crowd?

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The Pipeline ? Mine the Gap!

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Selling be to understand which of the potential prospects “at rest”, could be Engaged with and thereby set in motion. Prospecting.

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15 best cold calling books to take your sales team to new levels

Close.io

They are used to consistent action: qualifying prospects , sending cold emails , booking meetings, maybe following up a couple of times, and finally closing the deal. Why salespeople need this book : It’s one of the best cold calling books on B2B sales prospecting—for both inspiration and insights. Fanatical Prospecting.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Basically, content marketing is the art of communicating with your customers and prospects without selling. For marketers, the news is good overall.

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The Sales Association: Cold Calling Lives

The Sales Association

But these prospects raised their hands," they tell you. Case Study We do phone sales training with a Fortune 50 wireless telecom client that has a large SMB field sales team in the Midwest. When you get a prospect on the phone, always ask, "Do you have a quick sec?" Lets call them Anycom. Posted by Jeff Arnold.

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All-Time Top Kurlan Sales Article

Understanding the Sales Force

originally posted on January 28, 2009). First, you'll need to read this piece, Personality Assessments for Sales - The Definitive Case Study. Their marketing material usually says something like, "Salespeople must be able to Prospect, Question, Manage Objections and Close. Really, you need to read it first! Confidence.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects. According to SiriusDecisions, just looking at e-blasts alone, the typical buyer receives over 20 e-mail marketing messages a week, up 32% over the past 4 years.