Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?
Zoominfo
OCTOBER 18, 2022
Giving everything away for free may build brand equity, lead-gen advocates argue, but doing so deprives a sales team of qualified leads that can drive revenue. Sales enablement Includes playbooks, ROI tools, and battle cards 4. Don’t hang your whole ACV target on a couple of tactics or channels.”
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