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The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. August 2010. April 2010. March 2010. February 2010. January 2010. December 2008. November 2008. October 2008. September 2008. August 2008. May 2008.

Manticore 217
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A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans

Costello

This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. The right training, collateral, and communication all act as tools for salespeople. Sale enablement and collateral are only becoming more important as the sales industry as a whole continues to shift and change.

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Sales does not use our Marketing Assets

The Ultimate Sales Executive Resource

This is probably not a wise thing to do when CMOs are increasingly held accountable by CEOs about their contribution they make to the business In my Masterclass “Why do Salespeople Make Little Use of Marketing Assets” on August 20, 2009 at 11 a.m. That is also when I started to use the term Marketing Assets instead of Marketing Collateral.

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Sales Enablement Effectiveness?

The ROI Guy

Or is it an issue of acceptance, where the methodology, presentations, collateral and tools are not being accepted by customers as credible? April 2009. Is the sales force aware of these tools, and have knowledge to select or is prompted as to which tools to use when? Is the sales force using the presentations, white papers and tools?

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Revenue Growth Strategies are not an Oxymoron.

The Ultimate Sales Executive Resource

On April 30, 2009, I will hold a webinar over at the Top Sales Experts entitled “Where is your revenue Growth to come from?”. I will show you on a high level where to look for those leads without running the risk of creating collateral damage. in this down economy.

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

Cirrus Insight allows you to track your prospect’s collateral usage and engagement to understand which collateral is influential in closing deals. million Founded date: 2009 Investors include: CIT GAP Funds, Dingman Center for Entrepreneurship . Total funding: $51.1 Total funding: $ 1.1

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

Is it an issue of acceptance, where the methodology, presentations, collateral and tools are not being accepted by customers as valuable? Is the sales force using the presentations, white papers and tools at all (research by AMA indicates that 90% of marketing materials are not used by sales)?