Pointclear

JANUARY 26, 2012

According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

The Sales Hunter

FEBRUARY 14, 2012

What this means is you use cold-calling voicemails as one part of your prospecting strategy, and the other parts are going to include email, direct mail, networking, and so forth. December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. April 2011.

Motivation 168

Motivation Cold Calling Strategy Prospecting 168

Sales Hacker

DECEMBER 27, 2018

Finally, tech is being built to make that easier than ever with personalized video, direct mail, LinkedIn, etc. Sendoso , PFL for Direct Mail Platforms. For those who it did affect, they found new channels – and in some cases old channels – to leverage in order to connect with buyers, like direct mail.

Trends 104

Trends Direct Mail Intent Data Channels 104

Pointclear

MARCH 13, 2014

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. We talked about this issue and about the sustainable relevance of direct mail and cold calling.

Inside Sales 235

Inside Sales Social Selling Outbound Lead Rank 235

The ROI Guy

OCTOBER 13, 2010

The basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 65% of early stage buyers and 61% of middle stage buyers (SiriusDecisions -2010).

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The ROI Guy

SEPTEMBER 17, 2010

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40