2011 Advertising Analytics Marketing 
Pointclear
DECEMBER 8, 2011
Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.
No More Cold Calling
JANUARY 8, 2015
Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. In average conversations, adults make eye contact between 30 and 60 percent of the time, according to communications analytics company Quantified Impressions.
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Delicious Sales
MAY 2, 2012
Marketing (6398). Advertising (694). Analytics (402). Advertising (694). 2011 (3304). MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think. Topics Major Topics. Sales (12918).
The ROI Guy
OCTOBER 11, 2010
For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.
Crunchbase
DECEMBER 6, 2021
There’s no shortage of paid and free sales prospecting tools on the market these days, all touting time-saving features. Because of the broad scope of prospecting, it requires varying sales and marketing techniques. In addition, studying your persona can also help you craft marketing messages that your leads will better respond to.
Connext Digital
AUGUST 29, 2019
Nowadays, marketing strategies based on the average Joe simply won’t work because that persona doesn’t exist anymore. To stay ahead of the curve, there is a need to personalize the marketing strategies of your business. The metrics gained from analysis gives marketers a better understanding of the behavior of their buyer personas.
Connext Digital
AUGUST 29, 2019
Nowadays, marketing strategies based on the average Joe simply won’t work because that persona doesn’t exist anymore. To stay ahead of the curve, there is a need to personalize the marketing strategies of your business. The metrics gained from analysis gives marketers a better understanding of the behavior of their buyer personas.
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