The R and the I – What’s Engagement Worth?
Pointclear
DECEMBER 8, 2011
Chris originally published this post on November 14, 2011, and it is republished here with his permission. In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
Let's personalize your content