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The R and the I – What’s Engagement Worth?

Pointclear

Chris originally published this post on November 14, 2011, and it is republished here with his permission. In the famous words of legendary merchandiser John Wanamaker (a quote often mis-attributed to David Ogilvy)… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

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Forget the Shiny Toys and Wondrous Bobbles

No More Cold Calling

Android and iPhone users age 18 and over spend 30 hours and 15 minutes using apps each month—a full half-day more than in 2011—according to a 2014 Nielsen study. In average conversations, adults make eye contact between 30 and 60 percent of the time, according to communications analytics company Quantified Impressions.

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SalesProCentral

Delicious Sales

Advertising (694). Analytics (402). Advertising (694). 2011 (3304). MORE >> THE SALES INSIDER AUGUST 13, 2013 What Shakespeare Can Teach You About Predictive Analytics Predictive analytics and Shakespeare have more in common than you think. Marketing (6398). Training (4995). Prospecting (4539).

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

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20 Clutch Sales Prospecting Tools for 2022

Crunchbase

million Founded date: 2011 Lead investors include: Sound Ventures , Blossom Street Ventures , ABS Capital Partners. BuiltWith helps you discover the technologies websites use, including analytics, hosting, CMS, widgets, advertisers and many more. Founded date: 2011. Total funding: $35.5 Founded date: 2007. Cirrus Insight.

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5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. . Netflix is a great example of how analytics is used to improve targeted advertising.

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5 Companies That Use Data to Fuel Their Creative Strategies

Connext Digital

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Making use of metrics and utilizing web analytics tools will help you understand the interests and behaviors of your consumers. . Netflix is a great example of how analytics is used to improve targeted advertising.

Data 56