Sales and Marketing Management

JULY 26, 2017

With those numbers in mind, if you are a sales manager, HR director, marketing manager or other executive charged with increasing employee engagement or driving customer loyalty, what tools do you think make sense to use as your starting point? Software is eating the world,” stated Marc Andreessen in a 2011 Wall Street Journal article.

Incentives 209

Incentives Incentive Retail Loyalty 209

Selling Essentials RapidLearning Center

SEPTEMBER 19, 2023

We’re a premium global player in the market. You’re not calling because you sell software that monitors fleets of trucks. Not that someone is selling software. Journal of Personality, 79(5), 1013-1042. What does this have to do with sales? Well, consider a cold caller we’ll call Joe. Is Joe impressive?

Cold Calling 52

Cold Calling How To Transportation Journal 52

The ROI Guy

NOVEMBER 17, 2011

For 2011 Q3, we are delighted to announce the addition of six important new customers , two major partnership s, and several significant awards during the third quarter of 2011. During the quarter, Alinean also expanded its partner community to include leading IT publisher IDG, and leading marketing automation firm Marketo. "As

Eloqua 51

Eloqua Lead Rank Lead Scoring Marketo 51

The Sales Hunter

JANUARY 23, 2012

Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Sit in on a strategy session with your marketing team or a weekly budget update with a project manager. December 2011. November 2011. October 2011. September 2011.

Motivation 168

Motivation Hiring Ideal Customer Profile Negotiation 168

Jeffrey Gitomer

JANUARY 6, 2012

Hard to imagine Bill Gates in his dorm room cooking mac and cheese on a hotplate as he struggles with his 128k computer to create the future of software. I subscribed to the local business journal. There is no time like the present to change things up in 2012 to ensure its better than 2011! But they all did. Beginning again.

Hiring 226

Hiring Social Media Loyalty Journal 226

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

The ROI Guy

FEBRUARY 2, 2011

This includes more CFO involvement in key decision making, including helping to set business strategy, deciding where to invest capital and even looking at product mix and go-to-market strategies. Nancy Cooper, finance chief of software developer CA Technologies, based in Islandia, N.Y., now finds herself at marketing meetings.

Buying Cycle 45

Buying Cycle ROI Journal Case Study 45