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A Conversation With Eric Pratt: Why Sales Playbooks are a Necessary Complement to Inbound Marketing Plans

Costello

For Eric Pratt, more than thirteen years in the sales and marketing industry taught him a few things about how these teams can work together. This understanding led him to found Revenue River in 2009, a digital marketing and sales innovation agency. How can sales enablement complement inbound marketing efforts?

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Cut Your Connection to Electronics for One Hour a Day

No More Cold Calling

Now in 2012, he told graduates at Boston University to “Take one hour a day and turn that thing off… Take your eyes off that screen and look into the eyes of the person you love. Do we know how to have a conversation, or do we hide behind the technology curtain and believe that no one really needs to talk to anyone anymore?

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4 Ways Tech Can Support Sales During Conversations (Not Distract)

SBI

Showing discomfort can lead to our prospects ignoring our meeting requests. There are three things to juggle during the sales conversation: Understanding the buyer’s needs and purchasing dynamics, Leading the buyer to a solution/outcome we desire, and Using the technologies while we’re doing 1) and 2). Hans Fuller.

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Social Selling: What You Should and Should NOT Do

No More Cold Calling

Social media is a place to begin conversations, which leads to building relationships, which can yield real-world sales. It is a place for networking, research, and engaging audiences, not for pitching prospects. One of the biggest mistakes I see social sellers do is rush to move the sale ahead. 5 Social Selling Don’ts.

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What Does ZoomInfo’s Acquisition of Datanyze Signal to the Sales Industry?

Sales Hacker

For many years salespeople at companies like Box, Citrix, Paypal and more have relied on Zoominfo, founded in 2000, as their foundational database of millions of business profiles and contacts when prospecting and sourcing leads. The product can answer questions like, “What technologies does my target prospect use?”

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Remote Selling Viewpoints with Hans Fuller of @StorySlab

SBI

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. .

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Career Advice from the Pros: Starting a Sales Career in 2020? Do This

Sales Hacker Training

Sales development representative roles have grown 5.7X since 2012, according to LinkedIn’s State of Sales report. That’s a lot of new people entering sales! If you’re one of them, that’s both good news and bad: It means sales is growing, but you’re going to have a lot of competition getting started. Trish Bertuzzi.

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