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Digital Marketing Takes Center Stage

Sales and Marketing Management

In 2014, he co-wrote an article for MIT Sloan Management Review entitled “The Nine Elements of Digital Transformation” in which the authors state, “Leading digital change requires managers to have a vision of how to transform their company for a digital world.” “Digital transformation is using technology to radically change the way you do business.

Marketing 120
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Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71
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article thumbnail

Doing more with less: 13 ways a good CRM reduces the need to have a large sales team

Nutshell

Customer relationship management (CRM) software makes it easier to handle your sales processes from beginning to end. While true for any business, small sales teams can reap the optimal benefits from the resources available in CRM software. The statistics demonstrating the benefits of CRM tool integration are undeniable.

CRM 71
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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Even if you hire the most efficient reps, give them the best tools for boosting their efficiency, and relentlessly remove any distractions, they still have the same 24 hours in the day as the rest of us. A well-run partner program is an amazing resource for driving partner engagement, improving loyalty, and improving your revenue.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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7 Biggest Benefits of Starting a Channel Partner Program

Allbound

Even if you hire the most efficient reps, give them the best tools for boosting their efficiency, and relentlessly remove any distractions, they still have the same 24 hours in the day as the rest of us. A well-run partner program is an amazing resource for driving partner engagement, improving loyalty, and improving your revenue.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Author: Jim Ewel This should be the golden age of marketing.

Marketing 207