SalesFuel
APRIL 26, 2024
But that doesn’t mean auto dealers are comfortable spending as much on advertising as they did pre-pandemic just yet. Auto Dealers Invest in These Digital Strategies to Boost Revenue Advertising Opportunities for 2024 According to a report from Insideradio , auto dealerships spent $8.9 billion on advertising in 2023.
SalesFuel
MARCH 22, 2024
Maybe the 14% increase doesn’t sound significant, but 2024’s digital ad spending is 10 times what it was in 2016. But does your client know the demographic information of their target audience? Between presidential election years, digital’s political ad spending has doubled, making up 28.1% of total political ad spending in 2024.
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Connext Digital
FEBRUARY 5, 2019
Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting.
Nutshell
JULY 10, 2020
In 2016, a reported 80% of buyers were looking for homes online. Your audience is its own demographic, and should be addressed accordingly. Being able to shed certain demographics in order to resonate with another generates a specific trust that can’t be generated any other way. Don’t try to win everyone over.
Sales Hacker
OCTOBER 31, 2018
The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. Before long, there were enough users with internet access that innovators started focusing on user demographics and spinning them into personas. Start by using these strategies: 1. Invest in great content.
Tenfold
JULY 18, 2017
Examples include direct mail campaigns, advertising, public relations, and television or radio commercials. People still love video advertising, for instance. What are the customer demographics? Podcast listening increased by 23 percent between 2015 and 2016. Direct sales marketing embodies all of these strategies.
CloserIQ
APRIL 23, 2019
Photo source: The 6 biggest sales-tech trends to watch in 2016. Diving deeper, you could design your systems to gather more information about your customer’s preferences or demographic. There’s an estimated 830-plus vendors (see landscape graphic below) offering solutions and it’s a growing list. 1) Find a champion.
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