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3 Most Effective Ways to Further Engage Your B2B Leads

Sales and Marketing Management

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Timing is important for engaging leads, but it’s only the first step. The faster the response, the more likely the lead is to convert.

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5 Ways Your Sales Team Can Recover Lost Revenue in 2021

Hubspot Sales

Though 2020 is (blessedly) behind us, most companies don't have the luxury of taking a breather. If your sales were less than stellar in 2020, you might want to take a good hard look at your pricing strategy. See if you can sway marketing to make some adjustments. Refine your lead generation infrastructure. Adjust prices.

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5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

First party intent data is collected from internal marketing teams via your company website, automation platform, or other in-house applications. According to a Gartner study, by the end of 2022, more than 70% of B2B marketers will utilize third-party intent data to target prospects. Refine Lead Qualification.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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11 Components of Every Good Marketing Email

SugarCRM

Did you know that in 2020, the world sent an average of 306 billion emails per day ? That number might be more than you imagined, but despite all that activity, you might not be surprised to hear that the average open rate for marketing emails is less than 25%. So what’s a marketer to do? Pay Attention to Your Email Design.

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How to Create a Targeted B2B Customer Profile

Zoominfo

The email inboxes of B2B executives are already filled with so much marketing clutter. Yet the people who actually might be interested in buying your product or service also play a big role in your target market. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

But, the sales statistics frequently change depending on the buyer’s behavior and sellers’ persona, economic conditions, and market sentiments to reflect trends. The Best Sales Statistics of 2020. 53% say content engagement is the biggest obstacle to lead nurturing, whereas 44% say it’s personalization in marketing efforts.