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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. As a result of changes brought on by the pandemic, ZoomInfo started following up on cold leads in a more targeted way in 2020.

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How the loss of trade shows changed the customer acquisition funnel

Zoominfo

“In March 2020, live events were canceled overnight. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. It appears so: 76% of app developers report that demand in the event app space was higher in 2020 than in the prior year.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

A Guide for 2020,” post covers the types of intent data, where it comes from, how to use it. Because in 2020 we should all know that data-driven strategies get you ahead of your competitors. Crush Your Software Sales Demo and Convert More. Everyone likes freebies, from branded office supplies, to candy, and to software trials.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Regardless, 2020 will have an indelible impression on business operations for quite some time. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well.

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Here’s How COVID Changed the Best Time to Make Sales Calls

Zoominfo

On an average morning in early 2020, sales reps left their team huddles pumped up on yesterday’s success stories and a few cups of dark roast, ready to start dialing for the day. In an analysis of more than 35 million calls, ZoomInfo’s Chorus team saw a 15% drop in average quarterly cold-call connect rates by the end of 2020.

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Top 6 Lead Generation Strategies for Small Businesses in 2021

eGrabber

Recollect 2020. Look back to reflect on what worked for you in 2020, most importantly on what didn’t work. As 2020 had been so unpredictable, there were a lot of changes in the B2B world. Events and trade shows have always been a reliable source of new leads for every B2B marketer.

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Top 6 Lead Generation Strategies for Small Businesses in 2021

eGrabber

Recollect 2020. Look back to reflect on what worked for you in 2020, most importantly on what didn’t work. As 2020 had been so unpredictable, there were a lot of changes in the B2B world. Events and trade shows have always been a reliable source of new leads for every B2B marketer. website is the key.