2 Ways for Sales Operations to Improve the Sales Funnel
SBI Growth
OCTOBER 17, 2012
In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” Start with these 2 ways: Hold marketing accountable by tracking key metrics of the online ad campaigns that fill the funnel. Hold Marketing accountable. Hold Sales accountable.
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