How to Adapt to the Well-Educated Modern Buyer
Sales and Marketing Management
FEBRUARY 11, 2019
More than ever before, the new reality of sales must rely on marketing to a higher extent. Establishing a Sales Enablement Process. Instead of a sales team that’s incredibly knowledgeable about how great your product or service is, you need a team that’s intimately familiar with the customer’s issues, concerns, and demands.
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