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Lead generation and nurturing best practices for SMBs

Act!

A lead is someone who demonstrates interest in your product by requesting details, sharing their contact information , engaging with your advertisements, or downloading a free marketing resource like an e-book or training. Leverage marketing automation tools. In marketing terms, it’s called a lead magnet. The solution?

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All the things marketers can (and should) be doing with a CRM

Nutshell

Who’s attending webinars. With a CRM or email marketing tool, content can be distributed to those who are interested, and those who aren’t interested can easily be dropped. Content is a marketer’s greatest tool for grabbing the attention of potential customers and steering them in the right direction. Personalized content.

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Goliath Takedown: Proven Strategies for Small Agencies to Compete With Giants

BuzzBoard

Decoding the Challenges Faced by Small Agencies When Competing With Larger Ones Unraveling the challenges that small agencies grapple with when up against larger competitors effectively reveals the realities of the advertising battlefield. Small organizations constantly find themselves seeking strategies to challenge larger agencies.

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The Key Differences Between Inside Sales vs Outside Sales

Closer's Coffee

We know this debate doesn’t rise to the level of the MJ vs. Kobe vs. LeBron comparisons you’ve likely argued at one point or another, but sales is a competitive environment and we liked the challenge of shedding some light on the debate based on our observations. Inside sales vs. outside sales?”. Other Sales and Related – 616,650 ppl.

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What is a sales funnel and how is it useful?

Nutshell

A sales funnel is an indispensable tool for your sales team, and can help you figure out where and how to refine your sales processes. Read on to learn what a sales funnel can tell you, the difference between a sales funnel and a marketing funnel, and how to use CRM reporting tools to optimize your funnel. What is a sales funnel?

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How to Build a Sales Process: The Complete Guide

Nutshell

on-site visit, webinar, phone call) What did the rep do to prepare for that presentation? Adjusting your advertising strategy is the first way to remedy this. Make sure the features you’re advertising align with your audience’s values, and you’ll see your profits jump. Customization options? A better warranty?

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Here's how a sales lead tracker will boost your sales game

Close.io

There are lots of ways you can do that : marketing campaigns, advertising, sales referrals , in-person events, downloadable guides, webinars, and a whole lot more. Here's how CoSchedule does that with a free tool: You might ask people for their job titles, their location, their industry, or anything else that's relevant to your team.