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B2B Lead Generation: The Ultimate Guide

Zoominfo

Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it.

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising. These are prospects who have come from webinars, content syndication, emails, events, or display advertising channels. What do we mean by “direct mail marketing”?

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Leveraging Referrals to Build Your Network and Grow Your Business

Janek Performance Group

Sellers have always relied on word-of- mouth advertising between friends and family. What specific incentives do you offer, such as discounts or special offers? Perhaps they’re a targeted decision maker and a colleague of that client you just helped. For as long as there have been sales, there have been referrals.

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The Beginner’s Guide to Referral Marketing

Zoominfo

But, regardless of the products you sell or the space you sell into, nothing sways a person’s buying decisions quite like a recommendation from their trusted peers. In fact, 84% of B2B decision makers start the buying process with a referral ( source ). But, we recommend you give more thought to your referral incentives.

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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

These solutions don’t just enable sales teams to use their time more effectively by automating routine tasks, they help you connect with decision-makers at the time when they have demonstrated an interest in your product or service. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

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How to Close a Sales Deal: 7 Effective Techniques

LeadFuze

A take away close is when you give the customer something as an incentive. The customer will feel like they got a deal or that you are giving them an incentive to come back by cutting the price in half with no commitment on their part. Make sure you’re dealing with the decision-maker and not someone who is wasting your time.

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How to Build a Sales Process: The Complete Guide

Nutshell

This could include delivering a proposal based on verbally agreed-upon terms, getting buy-in from all the decision-makers, and making final negotiations on the price. Adjusting your advertising strategy is the first way to remedy this.