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How to Measure the ROI of Digital Marketing for a Small Business?

BuzzBoard

Defining ROI in the Context of Small Business Digital Marketing In digital marketing, understanding the concept of Return on Investment (ROI) is crucial, particularly for small businesses. It ensures that investments in digital marketing lead to quantifiable business growth.

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Best Lead Generation Strategies for Growing Your Small Business

LinkedFusion

Introduction Generating leads often keeps small businesses afloat in today’s fast-paced business environment. Limited Budget Small businesses often have limited budgets and manpower to invest in improving the lead generation process. They typically have a constrained budget for marketing and advertising.

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Pitch Your Product in Two Sentences

Mr. Inside Sales

Try working with the examples below: Elevator pitch example #1: “ __, we help small business owners save on average 20% on their shipping costs while also increasing their efficiency and tracking. Where are you currently advertising online now?”. Now, have you ever tried this luxury brand of mattress before?”. Get Access Today.

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Why Small Business Sales Training Misses the Mark

Increase Sales

Some of the more forward thinking business leaders continually seek small business sales training to improve their business results. Yet for small business owners, most of them cannot afford this luxury. Also, marketing is not just paid advertising, glossy brochures or “fancy dancy” websites.

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15 Best Sales Lead Databases for 2023

Lead411

Zoominfo Pros: Offers a vast database of business contacts and decision-makers. Provides intent data to identify potential buyers based on their online click advertisement activities. Cons: Pricing plans may be expensive for small businesses. Affordable pricing plans suitable for small businesses.

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Warm up Your Cold Calling with Hyper-personalization

BuzzBoard

The modern sales trends indicate, small business owners dismiss most sales calls as tone-deaf to their unique local challenges. The key to reversing this alarming trend lies in hyper-personalized scripts—those carefully customized not just for companies but for individual decision makers themselves!

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Leads Generation Ideas for Trade Shows & Corporate Events

Zoominfo

Enterprise, mid-market, or startup/small business? Target your prospects with paid social media, advertising your presence at the event. You can also advertise free demos or other promotions. And if you engaged with decision-makers at the show – fantastic! Target them! Target event leads with social ads.