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Cracking the B2B Code on Facebook

SBI Growth

Your B2B prospects are on Facebook. If you want to be found on Facebook as you do on Google, better start getting ’Likes’ from your network of buyers and prospects. Those who understand their buyers can adapt and target prospects at the right time. Here are a few examples of who does it well in B2B. HubSpot and Marketo.

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MarketingOS: Account-Based Marketing Fueled by Unmatched Data

Zoominfo

This includes real-time intent data that notifies marketers when prospects are researching keywords relevant to their business, which helps them identify not only whom to contact, but when to contact them. While both are powerful on their own, a combination of the two increases the likelihood of reaching the best possible prospects.

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Sales Email Subject Lines: 50+ Useful Examples for Salespeople

LeadFuze

Clearly, if the prospects do not open your emails, you will be unable to sell them on the content included therein. That is why catching your prospect’s interest with a sales email subject line that piques their curiosity enough to continue reading may be difficult. . Well, the answer is simple. 2 Keywords.

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Zoominfo Competitor – Lead411 vs. Zoominfo

Lead411

Zoominfo does not advertise pricing on their website because they choose to evaluate each customer based on size, revenue and usage to provide tiered pricing to which they think each organization can afford. Zoominfo claims to have more data, advertising 100M company profiles, and a mix of 100M+ B2B and B2C email addresses. .

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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs. Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects.

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How to Check the ROI of Your ABM Strategy

Sales Hacker

Imagine this: you have a thoroughly vetted list of prospects. The prospects soak up everything your marketing team has to say. It’s also very useful to group your target accounts account into tiers according to their value, for example: Tier 1 ($500k-$800k). Paid advertising drives ABM. Tier 2 ($200k-$499k).

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Lead Capture Pages 101: Importance, Strategies, and Software

LeadBoxer

With lead capture pages, you can automatically populate your CRM with fresh, highly qualified prospects, letting you spend more time connecting with people and less time combing through lead databases. In exchange, the prospect fills out a short form with their contact information.