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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

On owned media, digital advertising was once the name of the game. Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software. The B2B playbook is changing. So, owned media. What is it?

Media 72
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Five Sales Certifications to Help Advance Your Career

CloserIQ

It is a two-day workshop for sellers and managers. 5) Software Certifications. No matter your field, software knowledge will be greatly valuable in helping you get ahead. Tools like Google Analytics and Google AdWords are indispensable for online demographic research. Adapt to a digital, hyper-connected world.

Hubspot 59
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The top 5 virtual event software platforms of 2020

Nutshell

If you’ve been online at all in 2020, you’ve seen an advertisement promoting a virtual event. Users should be able to host multiple speakers in both live-streamed and pre-recorded sessions using this kind of software, as well as enable attendees to interact with event hosts at predetermined times. Interactive workshops.

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6 Inbound Marketing Strategies for Technology Companies in 2021 (and Beyond)

Pipeliner

Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. You can find them by searching for a relevant industry keyword + “guest post” on Google. Optimize your site for mobile.

Inbound 52
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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

The 90s introduced us to the first instances of SEO, with brands recognizing the need to rank higher on budding search engines like Google. Platforms like Google Analytics, SEMrush, and HubSpot provide insights into website traffic, audience behavior, and conversion metrics. Stay Curious: Cultivate a habit of continuous learning.

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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

VP Nokia Software, North America Sales. Showcase Workshop. BMC Software. Group Vice President, Advertising Sales and Partner Solutions for Inclusion Audiences. Lucid Software. Sales Technology. Training & Coaching. Customer Success. Career Development. Jobs and Hiring. Leadership. Amy Appleyard. Andrea Austin.

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Sales Training Advice with Ways to Keep Tabs on Your Customers

Customer Centric Selling

I use Google Alerts for this purpose since it''s free, but there are paid "news clipping" services that have more features. For example, if a company that makes Windows-based software advertises for iOS expertise, it''s probably planning a port to the iPad. Call your customer contacts to "touch bases" (monthly).