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How to Avoid False Advertising and Misleading Claims with Legal Translation

Pipeliner

False advertising refers to a misrepresentation of a product or service, often through misleading or unproven claims, as defined by the Federal Trade Commission. Misleading claims deceive or confuse consumers, leading to uninformed decisions. In the European Union, the Unfair Commercial Practices Directive governs such practices.

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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. GTM motions can fail for a variety of reasons.

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. From poorly thought out plans to unidentified buyer personas , a small crack in the foundation can lead to the crumbling of the entire structure. A go-to-market strategy , more than anything, is a plan. GTM motions can fail for a variety of reasons.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – July

Crunchbase

Lead Investor: Temasek Holdings. Why I’m watching: BlueVoyant provides advanced cyberthreat intelligence, managed security services, and proactive professional services with forensic capabilities for incident response and remediation. Industry: Advertising Platforms, Brand Marketing, Enterprise Software, Social Media.

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How to Build a Sales Process: The Complete Guide

Nutshell

Here’s why having a structured sales process is so important: Consistency leads to confidence A well-defined sales process keeps your entire sales team on the same page. Prospecting Also known as lead generation, prospecting involves identifying potential buyers to add to the top of your sales funnel.