Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond
Crunchbase
AUGUST 19, 2021
Dyson , GM and Ford converted their assembly lines to turn out life-saving ventilators; strategic revenue-boosting moves that helped them stay afloat. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. Nonpivotal changes also drive growth.
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