The Spiff Blog

JUNE 8, 2023

80% of business decision-makers prefer to get information from articles rather than an advertisement ( source ). Brand recall is 59% higher for branded content than any other type of digital advertisement ( source ). Example: I’m reaching out to extend an invitation to [event or webinar] on [date and time]!

Prospecting 72

Prospecting Top of Funnel Follow-up Face-to-face 72

Zoominfo

NOVEMBER 26, 2018

The call-to-action (CTA) is a critical part of your email, as it tells the recipient what action you want them to take—sign up for a free trial, download a whitepaper, register for a webinar, etc. For example—let’s say you’re sending an email advertising a free trial of your new product.

Email Marketing 113

Email Marketing Marketing Segment Campaigns 113

Hubspot Sales

NOVEMBER 21, 2018

Start advertising on marketing platforms using the messages you’ve just created for various audience members. You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Test the various channels and continue advertising on those showing high conversions.

Paid Content 140

Paid Content Top of Funnel Lead Rank Webinar Metrics 140

Sales Hacker

JANUARY 6, 2021

And you’ll invite them to a Q&A webinar with your CEO rather than having them talk one-on-one. With these accounts, you’ll rely more on marketing to use broad demand-generation plays and automated personalization tactics like ABM advertising, content syndication, and web personalization. Assign accounts to your sales reps.

Account Based Marketing 61

Account Based Marketing Ideal Customer Profile Demand Generation Targets Top of Funnel 61

Sales Hacker

MAY 5, 2021

Channing Ferrer , VP of Sales Operations and Strategy at HubSpot. Channing’s career path has taken him from consultant to head of client development strategy, VP of sales to VP of global sales operations and finally, VP of Sales Operations and Strategy. Ask him what RevOps means to him.).

Top of Funnel 99

Top of Funnel Scale SalesForce Webinar Metrics 99

LeadFuze

DECEMBER 31, 2021

The Sales Enablement structure of a team varies dramatically across organizations, unlike the well-established departments of Finance and Human Resources. The idea of sales enablement emerged from the broader field of Sales Operations or as a sales enablement function performed singularly by other business units.

Sales Enablement 52

Sales Enablement Top of Funnel Tools Hiring 52

Costello

DECEMBER 20, 2018

And with TwentyThree, you can integrate it directly into your CRM, helping your improve your site, personalize marketing, and run webinars. “We We use it for everything from video embedding, sales videos, and beyond. Cleaning up data is a key activity every sales operations team needs to do every so often. Data Cleanup.

Hubspot 102

Hubspot Paid Content CRM Top of Funnel 102

Sales Hacker

OCTOBER 7, 2021

Anne is a principal analyst in the Sales Operations Research Service at Forrester. She has an extensive background in developing business plans, diagnosing operational gaps, implementing results-oriented sales initiatives with organizations of all sizes, and helping organizations create and live their brand promise.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Hubspot Sales

JULY 1, 2019

With that in mind, involve representatives from Sales, Customer Success, Marketing, Finance, and Sales Operations in the planning process. Webinars: Target employees from a single company. You might host a webinar called, “How [prospect’s company] can [capitalize on opportunity]” and limit registration to their employees.

Ideal Customer Profile 86

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 86

Sales Hacker Training

NOVEMBER 21, 2022

They believe that by using their sales automation tools to automate manual tasks (like logging activities into your CRM), you’ll have more time in your day to focus on what’s most important to your business, and sales and marketing teams get the data they need to align and thrive.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

LeadFuze

AUGUST 5, 2021

I retired in January, 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which I owned my own company, to write, speak, and help others succeed; to give back for a lifetime of blessings. How to Generate Leads with Webinars. Eye on Sales. Tom Cox is the Director of Sales Operations at Velocify.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98