The Future of Sales: Navigating Change with Next-Gen Tools and Intent Data
SugarCRM
JANUARY 18, 2024
Sales intelligence tools! In fact, 43% of salespeople made use of sales intelligence tools and intent data in 2023, a 54% increase from two years ago. Intent data is a powerful tool to identify buying groups that have not contacted sales. Well, SDR-generated pipelines are taking a hit, but guess what’s booming?
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