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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening involves tracking keywords and hashtags related to your brand and industry. So, we recommend you build a strategy that combines the efficiency of AI with old-fashioned human expertise. Example: When you think of crisis management, one industry jumps out in particular and that’s airlines.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

Social listening involves tracking keywords and hashtags related to your brand and industry. So, we recommend you build a strategy that combines the efficiency of AI with old-fashioned human expertise. Example: When you think of crisis management, one industry jumps out in particular and that’s airlines.

Analysis 176
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Time for Sales & Event Teams to be Equal Partners

SBI

Good old fashioned print Emailer Sales team personal emails Telephone How will your audience respond? An airline-style QR coded email which converts into a high-quality ticket for the Apple Wallet or Android equivalent confirms the deal really professionally. Confirmation? There will be far more in this category than any other.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

What is the average email open rate for public relations and communications? From a sample of over 144,000 emails, the average open rate for the public relations and communications category is 28%. This category encompasses companies that self-identified their industry as: airlines and aviation or leisure, travel and tourism.

Industry 143
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The Post-Pandemic Sales Guide

LeadFuze

Cruise lines, airlines, and hospitality; halted. Even businesses that are allowed to stay open (in a limited fashion) are struggling. Webinars/Virtual Events: Find that ideal offer and create content related to it. There is hope for an eventual recovery, but when and how that takes place? Close completely 2.

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5 Pricing Strategies Every Sales Proposal Should Use

LeadFuze

Airlines like Delta use algorithms based on competitor pricing and traffic patterns to maximize profit during high-demand periods while also keeping ticket costs affordable when flights aren’t full so everyone has access to them even if just occasionally. 3 Cost-Plus Pricing Strategy. One way they do this? They’ll tune out.

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“Servant Salespersonship”

Partners in Excellence

There are lots of examples including organizations as different at the US Army and Southwest Airlines. Stewardship—this term has fallen out of fashion, but really speaks to personal ownership, accountability, and responsibility. We leverage these principles in our own process of engaging customers effectively.