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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

So, we recommend you build a strategy that combines the efficiency of AI with old-fashioned human expertise. Example: When you think of crisis management, one industry jumps out in particular and that’s airlines. From lost baggage to delayed flights, airline customers are quick to voice complaints online.

Analysis 130
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Sentiment Analysis: A Primer for B2B Marketers

Zoominfo

So, we recommend you build a strategy that combines the efficiency of AI with old-fashioned human expertise. Example: When you think of crisis management, one industry jumps out in particular and that’s airlines. From lost baggage to delayed flights, airline customers are quick to voice complaints online.

Analysis 176
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Time for Sales & Event Teams to be Equal Partners

SBI

Good old fashioned print Emailer Sales team personal emails Telephone How will your audience respond? An airline-style QR coded email which converts into a high-quality ticket for the Apple Wallet or Android equivalent confirms the deal really professionally. Confirmation?

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Five Ways B2B Marketers Can Get the Most from Facebook

Pointclear

Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. “We're hanging with Marchesa this week in NYC for one of the most buzzed about events around—Fashion Week!” FedEx shows its employees volunteering around the world for FedEx Cares Week 2011.

Facebook 216
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The Post-Pandemic Sales Guide

LeadFuze

Cruise lines, airlines, and hospitality; halted. Even businesses that are allowed to stay open (in a limited fashion) are struggling. There is hope for an eventual recovery, but when and how that takes place? Every industry is connected, much like the whole “ six degrees of separation ” thing. Close completely 2.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

This category encompasses companies that self-identified their industry as: apparel and fashion, arts and crafts, consumer goods, consumer services, food and beverages, luxury goods and jewelry, retail, sporting goods, supermarkets, or wine and spirits. What is the average email open rate for travel companies?

Industry 138
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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Hotels, airlines, event venues, and utility companies use dynamic pricing by applying algorithms that consider competitor pricing, demand, and other factors. Fashion and technology are often priced using this strategy because they can be marketed as luxurious, exclusive, and rare. Project-Based Pricing Strategy.

Strategy 133