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Troubleshoot Your Troubles: Diagnosing & Fixing Common Small Business Digital Marketing Issues

BuzzBoard

Explaining Why Digital Marketing May Not Be Working for Your Small Business If you’re a sales professional in a digital marketing agency, you’ve likely encountered a small business client exclaiming, “Digital marketing isn’t working for my business!” Are you prepared for your next client meeting?

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Evaluating Your Business Development Strategy

Janek Performance Group

In addition, the roles of marketing and sales automation should be designated and measured throughout the sales cycle. Of course, these should include a mix of channels and be spaced over time. This can reveal areas that need improvement and suggest potential remedies, like sales training and coaching. Only 31.5%

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114
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Five Ways to Avoid Getting Burned by Outsourced B2B Sales Lead Generation

Pointclear

It has just been ruined by snake oil lead generation firms (for those of you younger than I am, and that would be most of you, snake oil is defined as: a substance with no real medicinal value sold as a remedy for all diseases). We quickly become a major outbound sales channel for our clients so I thought we’d have much to discuss.

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Why Sales Analytics Is Essential to Navigating an Uncertain Market

Chorus.ai

That’s why making full use of sales data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market. A data pipeline is any source you can pull information from that your sales analysis pro/analytics department can then turn into a usable form.

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Sales Recruiting – Build a Sales Farm System

Adaptive Business Services

To remedy this issue, we need to rethink and better coordinate our recruiting practices and the distribution of entry-level sales tasks. This process overvalues subjective measurements, such as pieces of paper and showmanship, and undervalues objective analysis — showcasing the skills needed to be successful in sales.

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Target Audience and Buyer Persona: What Is It and How to Use It?

LinkedFusion

The crux lies in crafting communication compelling enough to seize the target market’s attention. This persona paints a vivid picture of their pain points, the type of marketing material they can connect with, and the channels where they are most active. Instead, they ought to cooperate with your marketing strategy.