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Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Understanding the Importance of Measuring the Impact of Digital Marketing for Small Businesses For salespeople at digital marketing agencies catering to small businesses, understanding the need to measure the impact of digital marketing efforts is paramount. These are the components that propel data-driven marketing forward.

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8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Being in the dark about the efficiency of your marketing strategy is not a good place to be. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth. Marketing analytics is a powerful tool for businesses looking to grow and beat the competition.

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Craft a Positioning Statement With This Template & Examples

Hubspot Sales

But how can you ensure your marketing efforts are aligned with the brand? Branding plays an essential role in a business' development and consistent brand presentation increases revenue up to 23%. Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc.

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What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot Sales

Outside of air travel and the actual economy, the word economy rarely comes up, but this tactic applies in many sales businesses ranging from retail to the food industry. Economy pricing allows businesses to price products according to their production value because they don’t acquire the extra costs of advertising or marketing.

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7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Your plans for growth sound exciting, especially an expansion into the Midwest market.”. Wrong: " I’ve been thinking about your recent acquisition of Darby Apparel, and … ".

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3 Recap Email Templates to Use After Connect, Discovery, and Demo Calls

Hubspot Sales

You hang up, take off your headset, and enter meeting notes into your CRM. Simply reminding prospects they agreed to speak with you at a specific point in the future can motivate them to show up rather than flake. In your follow-up email, reiterate the main challenge or objective you identified and some relevant advice.

Apparel 101
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9 Off-Season Survival Tips for Email Marketers

Appbuddy

Now, it starts in October and lasts until mid-February—meaning a pressure-filled few months for most email marketers. . Follow these tips for a successful email marketing off-season: . Sure, you have your usual go-to performance metrics to measure w hich offerings (campaigns, products, webinars, etc.)