article thumbnail

Beyond Likes & Follows: Measuring the Real Impact of Digital Marketing

BuzzBoard

Key performance indicators (KPIs) are invaluable tools in this endeavor, providing quantifiable evidence of the effectiveness of specific marketing campaigns. Stay updated with the latest trends in digital marketing by learning strategies and more to enhance the efficacy of your digital marketing campaigns for small businesses.

Apparel 52
article thumbnail

8 Ways Marketing Analytics Can Drive Business Growth

Pipeliner

Little wonder 28% of marketers say marketing analytics data helps them effectively measure their marketing campaign performance. By analyzing data from marketing campaigns, you can tweak your marketing strategies (or stick to them) to optimize your marketing efforts. The following are ways this time-tested exercise grows your business.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Craft a Positioning Statement With This Template & Examples

Hubspot Sales

Branding plays an essential role in a business' development and consistent brand presentation increases revenue up to 23%. Its purpose is to be a guide for evaluating whether decisions about strategy, marketing campaigns, product design, etc. This is where the positioning statement comes to the rescue. are in line with your brand.

article thumbnail

7 Awful First Sentences That Are Killing Your Outreach Emails

Hubspot Sales

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Wrong: " I’ve been thinking about your recent acquisition of Darby Apparel, and … ". Right: "Your acquisition of Darby Apparel on Friday got me thinking … ".

Apparel 145
article thumbnail

What Is Economy Pricing? (& How Can You Leverage It?)

Hubspot Sales

Outside of air travel and the actual economy, the word economy rarely comes up, but this tactic applies in many sales businesses ranging from retail to the food industry. Use the following equation to calculate prices: Production cost is the amount of money that goes into creating a product. Target’s Up & Up vs. Pampers.

article thumbnail

3 Recap Email Templates to Use After Connect, Discovery, and Demo Calls

Hubspot Sales

You hang up, take off your headset, and enter meeting notes into your CRM. Simply reminding prospects they agreed to speak with you at a specific point in the future can motivate them to show up rather than flake. In your follow-up email, reiterate the main challenge or objective you identified and some relevant advice.

Apparel 95
article thumbnail

Effective Lead Management Through CRM

Pipeliner

Outbound lead campaigns might be even more involved, and it might take hundreds of calls to make one successful appointment. Let’s say you have set up a conservative men’s clothing store in a mall, and people are always coming by and coming in. Creating a great flow of inbound leads requires a lot of research and planning.