Sales Hacker

NOVEMBER 30, 2018

You’ve ended up being trapped by the gatekeeper. Many software and hi tech equipment manufacturers have a no bid policy for ‘blue bird’ RFIs and RFPs (i.e. We’ve all heard stories of the sales person who used PowerPoint to add a new field or button to a screen grab of a software product, to indicate that a certain feature is available!

Commission 76

Commission Gatekeeper Decision Maker Face-to-face 76

Hubspot Sales

OCTOBER 5, 2017

CRM (customer relationship management): Software that allows companies to keep track of their potential and existing customers at whichever stage they may assume in the sales cycle. Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants.

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Prospecting Tools Top of Funnel Lead Rank 143

SalesHandy

FEBRUARY 23, 2021

So throughout this article, we’ll explore why decision makers play an important role in the buying process, how to identify key decision makers, and how to connect with them. Depending on size of and scope of responsibilities, CEOs and CTOs could also be part of the decision making process in that market. Find, Nurture, and Connect.

Decision Maker 69

Decision Maker Company How To Campaigns 69

SalesHandy

FEBRUARY 23, 2021

So throughout this article, we’ll explore why decision makers play an important role in the buying process, how to identify key decision makers, and how to connect with them. Depending on size of and scope of responsibilities, CEOs and CTOs could also be part of the decision making process in that market. Find, Nurture, and Connect.

Decision Maker 52

Decision Maker Company How To Campaigns 52

Tony Hughes

FEBRUARY 22, 2018

This is a controversial idea but one that can be aligned with your go-to-market strategy. To buck this trend and in recognition that there's typically only one name on the purchase order, I'm advocating the most counter-intuitive 'get past the gatekeeper' strategy of all time! Hey I'll be in Auckland, let's do lunch.'

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Ideal Customer Profile Social Media Account Penetration 66

OnePageCRM

JUNE 15, 2017

How to get past gatekeepers. The best way to get past a gatekeeper like this is to reframe how you approach the call. The best way to get past a gatekeeper like this is to reframe how you approach the call. It’s easier to convince an office manager that they need your purchasing software than it is the CEO. Gives context.

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Gatekeeper Social Media How To Decision Maker 46

Cience

JULY 25, 2019

Or should you spend your time and money in order to finally adopt Conversational Marketing , dive in with technology and stand out in a sea of rivals? In today’s article, we’ll examine the pros and cons of chatbots for B2B lead generation. In this article , Hubspot describes their experiment with a chatbot. To chatbot or not? .

Lead Generation 56

Lead Generation Lead Rank Sales Qualified Lead B2B 56

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

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Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Tony Hughes

FEBRUARY 22, 2018

Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. It's a brave new world so I would suggest reading David Meerman Scott's 'The New Rules of Marketing & PR,' if you have not already! LinkedIn Sales Navigator is like the most advanced cell phone in the world.

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Social Selling Call-back Up-Sell Ideal Customer Profile 66

Crunchbase

JUNE 24, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. . The author is an expert in their field and a Crunchbase user. Buyers are informed .

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Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Gatekeeper. In B2B outbound marketing, cold calling is a prospecting technique used to start business conversations with decision-makers over the phone. How is cold calling still viable? Making A Cold Call.

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Cold Calling Ideal Customer Profile Hiring Decision Maker 79

OnePageCRM

MAY 25, 2017

In this article, we’ll explore what it takes to master the sales call. Sean Burke, CEO of prospecting software Kitedesk offers this example email: Hi Jill. In episode 24 of the I Love Marketing Podcast , Dean Jackson introduced a game-changer concept of More Cheese, Less Whiskers. How to get past gatekeepers.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

Hubspot Sales

AUGUST 23, 2023

With the help of the templates in this article and expert tips on what not to write in your next cold email, you'll have the confidence to write attention-grabbing emails that prospects will want to read. The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines.

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B2B Lead Rank Lead Scoring Leads 75

PandaDoc

SEPTEMBER 14, 2022

In the article below, we’ll review the most efficient cold calling scripts with examples, and offer you several valuable tips on how to increase your success rate during cold calling. These staff members are usually called gatekeepers. The simplest example is software outsourcing companies. Leverage their job openings.

Cold Calling 52

Cold Calling Outsourcing Services Decision Maker Hiring 52

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. In this article, I’ll show you how to create a similar process. Creating a website might seem like a task for marketers. According to BuzzSumo, the top performing articles on LinkedIn included these phrases : 3c. Why am I sharing this? I can go get them myself.

Lead Generation 84

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 84

Sales Hacker

MARCH 2, 2020

80/20 Sales and Marketing. Growth requires taking market share from your competitors, while they try to do the same to you. According to David Breshears , this book is “critical strategic and tactical advice for transitioning sales from a blue ocean to a highly competitive market.” Money: Master the Game. Extreme Ownership.

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Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

MAY 15, 2018

One of our founders, Jonathan Kim , spent his early days at Hubspot and so our team is fully immersed in the content-driven, freemium, product-led world of new-age software sales. Like many Software companies, we chose to allow anyone to trial the product, and so we opened the gates to about 1000 leads per month.

Sales Cycle 45

Sales Cycle Conversion Lead Rank Sales Qualified Lead 45

Tony Hughes

MARCH 13, 2018

These 25 solutions form the bedrock to proven sustainable results with advanced social selling injected as a force multiplier: Move from push to pull marketing. While the whole world is blasting out white noise, start to leverage 'attraction' marketing and pull your dream customers to you. Flip the script. May the 'first in' win!

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63