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CRM Experts Talk SugarCon13 and More

Score More Sales

Did you attend SugarCon13 – the largest SugarCRM gathering to date? I encourage you to watch the recording and follow-up with some of our blogs for more CRM discussion. Paul Foucher of SugarCRM. Lack of leadership support for adoption – success of CRM must tie in with sales methodology and process. Kudos to IBM for that.

CRM 179
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3 Ways to Increase Revenues with CRM

Score More Sales

There are SMB and mid-market sales organizations who have not embraced a cloud-based, customer relationship management system, better known as CRM or SCRM. Most sales reps believe these are really not for them as much as they are for leadership. A TOOL JUST FOR SALES MANAGEMENT? So how can we increase revenues with CRM?

CRM 291
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Why Your Sales Team Isn’t Using the New CRM

SugarCRM

It can accelerate sales and cement your relationship with customers. So why hasn’t your sales team jumped in feet first? To do that, invest in proper training so that your employees have the knowledge they need to use the system effectively. The CRM Isn’t Properly Aligned to The Sales Methodology.

CRM 44
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How to Build a Marketing Strategy in Alignment With Sales Goals

SugarCRM

One of sales’ biggest complaints about marketing is that it claims it’s responsible for “driving sales.” Without true alignment, every email nurture campaign, whitepaper, blog, or webinar marketing produces is a wasted effort. Marketing activities fuel sales opportunities—and when they’re not in sync, neither one thrives.

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Qualified Versus Unqualified Leads

SugarCRM

What is a qualified sales lead? A sales qualified lead (SQL) is a prospect created by the marketing department and vetted by the sales team. After initial contact from marketing, sales continue the interaction exploring their interest and capability to purchase. How do you define sales qualified leads?

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How to Find the Best CRM for Business Success

SugarCRM

Blogs, online videos, and website content are just a few of the digital marketing tools in use today. Even if you have a large budget to pay for content development, video production and advertising, marketing doesn’t always translate into sales. CRM software is an essential tool for anyone involved in sales or marketing.

CRM 29
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Top 5 Tips to Amaze Your Audience Through Marketing Content

SugarCRM

Enable Your Sales Team. Whether they like it or not, sales needs marketing, and vice-versa. Even though it may feel like sales doesn’t pay attention to what marketing does, what they don’t realize is almost 40% of deal-closing content (blog posts, demos, webinars, ebooks and white papers, etc.) comes from marketing.