Emissary

NOVEMBER 4, 2021

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. The output is fully new web pages, new collateral, and vertical case studies. Vertical marketing best practice #5. Vertical marketing best practice #6.

Marketing 52

Marketing Strategy Collateral Case Study 52

SBI

OCTOBER 1, 2014

Transform your marketing & sales results with marketing automation, territory optimization, mobile learning, sales enablement, configure price quote and incentive compensation management, all in one suite, all in Salesforce with CallidusCloud. Phone, email, SMS and other channels are the lifeblood of inside sales. CallidusCloud.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Groove.co

DECEMBER 22, 2020

No matter how quickly they dive in, any professional rep spends significant time learning about new sales processes, enablement materials, markets, and buyer personas. Phase 2a: Personas Read product marketing collateral on buyer personas Conduct personal research buyer personas, find relevant LinkedIn profiles, and job descriptions.

Hiring 26

Hiring Buyer Persona Collateral Lead Rank 26

Groove.co

DECEMBER 22, 2020

No matter how quickly they dive in, any professional rep spends significant time learning about new sales processes, enablement materials, markets, and buyer personas. Phase 2a: Personas Read product marketing collateral on buyer personas Conduct personal research buyer personas, find relevant LinkedIn profiles, and job descriptions.

Hiring 26

Hiring Buyer Persona Collateral Lead Rank 26

InsightSquared

APRIL 14, 2021

With most sales engagements occurring in digital channels, all the data can and should be used to take action. . With today’s buyer-controlled journey, it’s important to take a step back and understand the effectiveness of your sales process. . This piece of collateral leads to a lot of conversions, so how can we leverage it more?

Lead Rank 62

Lead Rank Ideal Customer Profile Lead Scoring Top of Funnel 62

Openview

MARCH 15, 2019

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129

Channels Scale Hiring Lead Rank 129

Bigtincan

DECEMBER 8, 2021

To solve this, most enterprises create new folders to store collateral or start using a new repository and expect sales teams to adapt to the new way of working. With Bigtincan, salespeople can find the latest version of any collateral they need with a simple search without worrying about where the file lives.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59