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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty. According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. Offer expansion. Company transformation. Market expansion.

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How To Fix Your Marketing Structure Problems

SBI Growth

Download the Marketing Structure Tool Kit here if you think you might have a structural problem. Content – she performed a marketing content audit, mapped the content to the buyer process, and identified the gaps. Demand Generation. Loyalty Marketing. Buyer role. Demand Generation. Geo aligned.

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Why Are You Ignoring The Biggest Part of Your Target Market? – Sales eXchange 191

The Pipeline

Many pundits will tell you to stay away from the 70%, erroneously telling to avoid these apparently entrenched potential buyers, and spend your time with the other two groups. Getting to those buyers involves work, you need to use efforts and ideas that, not apps and tools.

Marketing 282
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Customer Success Storytelling leverages Customer Experiences

Babette Ten Haken

These stories compel buyers not only to start doing business with an organization, but to continue doing business with them. Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Babette’s playbook of collaboration tools, Do YOU Mean Business? , Honestly told.

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Alinean Named to Inc. 5000 - Fastest-Growing Private US Companies

The ROI Guy

Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. 5000 list of fastest-growing private US companies. This is Alinean’s first appearance on the annual list, with an inaugural ranking of 2942. The 2010 Inc.

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Still Thinking B2B? It’s Time for H2H: Human-to-Human Selling

SBI

Indeed, when making business-to-business purchases for work, buyers are increasingly frustrated by the level of service they encounter. More and more, these frustrated buyers are pointing to a single area where B2B sellers fail to facilitate positive engagement: live interactions. Accelerating & Easing the Buyer’s Journey.

B2B 126