The Spiff Blog
AUGUST 22, 2023
After all, RevOps teams play an active role in supporting every function that drives revenue growth, from sales to marketing to finance to customer success. They require you to have a clear picture of prospect and customer behavior, market trends, and performance metrics. Audit your tech stack.
Velocify
OCTOBER 17, 2017
If you aren’t seeing emoji use increase in your daily communication, allow me to introduce some metrics into the mix: Since 2015, there has been a 777% increase in the use of emojis by marketers. Acknowledge customer needs as they arise throughout the buying cycle. Apply this concept to develop better customer relationships.
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Cincom Smart Selling
JULY 14, 2016
The weather forecast was perfect, the beer was on ice and the licenses and tags were all purchased. Technology is enabling buyer-driven selling/buying cycles. Marketing utilizes content as product and information/data as currency in the guided-selling world. It was precisely 4:48 p.m. I picked up the phone and answered.
Partners in Excellence
OCTOBER 17, 2014
It’s recognizing this difference and engaging customers in their entire buying process that separates great sales people from everyone else. Loosely, I characterize the buying process as Why, How, Who, When, and What. I’ll pause for a moment, you’ll have to give me a little literary license as I describe this.
Partners in Excellence
OCTOBER 31, 2013
For example, with one client, Proofs Of Concepts were very critical in the sales cycle. Typically, these were done very late in the sales cycle. We found by moving them up (tail end of the Discovery phase), we could both dramatically decrease the sales/buying cycle, but also improve the odds of winning.
Tony Hughes
FEBRUARY 22, 2018
Think of Twitter as the spokes, the amplification that used to be encapsulated as Direct Response Marketing or e-mail blasts. The 57% statistic on 'buying cycle' by CEB is a bit of a red herring because great sellers know they can uncover demand or even create it in any economy. It's Google Glass. It's not rocket science.
Allego
DECEMBER 20, 2023
Digital Sales Room software transcends traditional sales models by creating personalized, interactive spaces where sellers and buyers can connect and collaborate throughout the entire buying cycle. Think of it this way: A company website is a broad communication channel for any prospective buyer, and the marketing team controls it.
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