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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach. Find out more about cold outreach for lead gen — 9 Cold Calling Tips to Generate More Leads. And what are one of the most difficult methods of lead generation?

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How to Create a Lead Generation Strategy for SMBs

Zoominfo

Some of the easiest methods of lead generation include increasing traffic to your social media channels and website. Cold calling — or really any form of cold outreach. Host webinars and events – In a recent study conducted, 42% of respondents said tradeshows and events were the biggest sources of marketing and sales leads.

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8 Sales Lessons from Michael Scott

Chorus.ai

Your script may call for plenty of well-deployed statistics, case studies, or social proof of your product’s worth. The takeaway Your reps should always look to ease into a call with a few minutes of small talk. Think back to Jim Halpert’s chart of Michael’s priorities in management: 80% distracting others, 19% procrastinating.

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The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

Developing your sales strategy first requires that you diligently build up a concept of your target audience — otherwise known as your buyer personas — before setting goals and constructing your sales funnel. Average cold call conversion rate: How many prospects are your reps qualifying per call?

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The 5 Stages of Developing and Launching a New Sales Strategy

Chorus.ai

Developing your sales strategy first requires that you diligently build up a conception of your target audience — otherwise known as your ideal customer profile (ICP) — before setting goals and constructing your sales funnel. Be creative with your social media game — be visual, be funny, go cross-channel. More content?

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Complete B2B Sales Guide for Modern Sellers

Vengreso

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134
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The Growth Hacking Playbook: Your Ultimate List of Growth Hack Resources

Hubspot Sales

Growth hackers or marketers are inherently what we call "scrappy" -- fast-moving and super creative. Figure out which channels are working for you. We like to call him a "growth rock star" -- he founded the aforementioned KISSmetrics shortly after graduating from CSU Fullerton. Customize landing pages for different channels.

Resources 138