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3 Types of Product Marketing Collateral That Boost Sales Win Rate

Highspot

Product marketers are the go-to resource for providing messaging guidance, product training, competitive intelligence, and other tools to their sales teams. When created and delivered properly, sales collateral produced by product marketing is highly visible, widely adopted, and produces quantifiable results in the form of win rate increases.

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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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Four Steps to Successfully Bringing Products to Market

SBI Growth

The team should include stakeholders from sales, marketing, channel partners, product development, customer service and operations. Pricing Guidelines. Channel Strategy & Sales Goals. Channel Strategy & Sales Goals. Training material/courseware for sales team. Early stage marketing collateral.

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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

When an urgent request comes in, there often isn’t a lot of time to research everything you need to know and craft an engaging social post that’s relevant for each of your social media channels. Some providers, like Jasper , allow businesses to upload brand guidelines, helping ensure that the outputs are on-brand and in the correct tone.

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Master the Sales Development Playbook to Boost Growth

Highspot

To amplify its impact, many companies integrate the playbook into a collaborative sales training platform that allows SDRs to easily access the playbook’s resources, engage in interactive learning modules, and apply the acquired knowledge in practical scenarios. How Do You Create a Winning Sales Development Playbook?

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How Sales Reps Can Use Generative AI to Sell Faster

Hubspot Sales

AI tools that analyze or simulate sales calls for training/coaching (28%). It can also create individualized coaching materials for sales reps and even interactive training simulations to allow them to handle different scenarios. The Smart Slide Templates will create a first draft for you in line with your brand guidelines.

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How Enablement Leaders Can Orchestrate Revenue Success

Allego

Buyers are savvier than ever and have shifted to digital channels to research solutions. It is important that each team has a document or resource that outlines the strategies, processes, best practices, and guidelines to follow. The days of buyers relying on sales reps for product information are long gone.

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