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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy

Crunchbase

Industry: Artificial Intelligence, Enterprise, Apps. The company’s main product, Wulai, enables enterprises to build chatbots in an effort to help enterprise customers improve sales revenue, marketing ROI, and service efficiency through business messaging and conversation solutions. HQ: Beijing, China.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product-specific, customer-focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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Best Practices for Working Remotely: Voices From the Field

Mindtickle

As field marketing manager I have the unique opportunity to work with MindTickle customer-facing teams that are engaging daily on our behalf with some of the world’s most sophisticated revenue organizations and executives. The remedy for this is bite-sized learning.”. The following are the four that stood out.

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Best Practices for Working Remotely: Voices From the Field

Mindtickle

As field marketing manager I have the unique opportunity to work with Mindtickle customer-facing teams that are engaging daily on our behalf with some of the world’s most sophisticated revenue organizations and executives. The remedy for this is bite-sized learning.”. The following are the four that stood out.

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15 Proven Strategies to Improve Sales Performance 

Highspot

Sales performance is affected by your enablement efforts, such as sales training or content management; sales productivity; your customer experience; your cross-functional alignment across sales and marketing team members; and your company culture. Make decisions with sales performance metrics. Tame your sales content chaos.

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15 Proven Strategies to Improve Sales Performance 

Highspot

This means empowering reps with content, training, and guidance – but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Make decisions with data. Tame your sales content chaos. Make personalization easy.