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How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. They rely on ZoomInfo throughout their sales cycle for comprehensive data about accounts they’re targeting — and new accounts that can expand their market.

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The AI Advantage for Managing Large Sales Teams

BuzzBoard

Here’s an in-depth analysis of how your growing sales team can leverage Artificial Intelligence as a dynamic force to transform chaos into fuel, speeding down new pathways to outperform the competition at enterprise scale. Practical examples follow.

Scale 105
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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy – July

Crunchbase

Why I’m watching: BlueVoyant provides advanced cyberthreat intelligence, managed security services, and proactive professional services with forensic capabilities for incident response and remediation. Industry: Advertising Platforms, Brand Marketing, Enterprise Software, Social Media. HQ: Los Angeles. HQ: Finland.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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The Monthly Rundown: Startups to Watch from Shamus the Sales Guy

Crunchbase

Industry: Artificial Intelligence, Enterprise, Apps. The company’s main product, Wulai, enables enterprises to build chatbots in an effort to help enterprise customers improve sales revenue, marketing ROI, and service efficiency through business messaging and conversation solutions. HQ: Beijing, China.

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Best Practices for Working Remotely: Voices From the Field

Mindtickle

As field marketing manager I have the unique opportunity to work with MindTickle customer-facing teams that are engaging daily on our behalf with some of the world’s most sophisticated revenue organizations and executives. The remedy for this is bite-sized learning.”. The following are the four that stood out.

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What Today’s Buyers Want—and How Sellers Can Provide It

Allego

She also helps the market understand the increasingly important role new technology plays in enabling better experiences for both buyers and sellers. In an enterprise business purchase, buyers very much want to value that rep,” she told me. Shea is responsible for thought-provoking research on the future of B2B buying and selling.

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