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How to Escape the Sales “Feast or Famine” Trap

Sales Hacker

And with every sale, customers aren’t just buying your product or service, they were buying YOU. And while feast or famine is at least partially inevitable — even great salespeople lose deals due to factors outside of their control — the extreme highs and lows that many sales reps feel as a result of it don’t have to be.

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Email Tips to Prepare for a Record-Breaking Peak Sales Season

Appbuddy

Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Let’s look at steps email marketers can take now to ensure a record-breaking peak sales season. . During peak sales season, many senders increase send volume and frequency, often dramatically and suddenly.

Everest 52
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The Beginner’s Guide to Domain Use in Email Marketing

Appbuddy

A domain name that people can read and remember is the all-important link between the two channels. . We’ll use our own website as an example. Validity.com” is the domain for the address “ sales@validity.com ”. . Take, for example, “everest.validity.com.” Take, for example, “everest.validity.com.”

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Innovation Starts With “A”

Appbuddy

One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year. This creates relevance and trust—two primary drivers for why 73% of consumers rate email as their preferred marketing channel, according to new DMA research.

Scale 52
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Accelerated Interactivity Accelerates Customer Loyalty

Appbuddy

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52
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Task Management: The Ultimate Guide

Hubspot Sales

One of the simultaneously great and not-so-great things about working in sales: Your daily tasks rarely change. If you attempt to finish all your most draining tasks back-to-back -- for example, giving demos for a solid three hours -- you’ll be exhausted by the end. HubSpot Sales. After all, you know what to expect.

Hubspot 87
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LOCKDOWN: Email Lessons Learned

Appbuddy

Pandora Jewellery provides a great illustration highlighting other channels that can be used, explaining their extended exchange/return policy, and providing a range of customer service details. We saw great examples from Ray-Ban (try on a virtual pair of sunglasses) and MAC cosmetics (test the perfect shade of lipstick).

Churn 52