Appbuddy

FEBRUARY 13, 2023

Lead-up starts around two weeks before the big day, and their cross-channel email and SMS campaigns focus on tugging the heartstrings. Last year was all about “Feline the Love!”) Use these insights to inspire customers by connecting them with your product catalogue using refreshed personalization and messaging strategies.

Webinar Metrics 52

Webinar Metrics Strategy Everest Email Marketing 52

Appbuddy

JULY 27, 2021

This continual quest to “know what great looks like” drove record registrations for our latest webinar. Anna reviewed the DMA’s newly published Email Benchmarking Report 2021 (sponsored by Validity). Unexpected findings included performance uplifts for B2B (did working from home create more time for email engagement?),

Email Marketing 52

Email Marketing Everest Marketing Webinar Metrics 52

Appbuddy

SEPTEMBER 23, 2021

Manager at The Rank Group, is one of these marketers, and she joined us recently for a fascinating webinar on this topic. This feeds into their email messaging—their most important channel—and Sarah showed examples of the clever automated email messaging that is generated. Sarah Hawkes, Senior?MarTech?Program?Manager

Everest 52

Everest How To Webinar Metrics Groups 52

Appbuddy

AUGUST 22, 2022

Most marketers know Q4 ‘tis the season they’re told to “send more email!” ” The final months of the year are a critical time for email marketers. Brands rely heavily on the email channel to drive customer engagement and sales revenue during this peak period. . Marketers need a more effective plan. .

Everest 52

Everest Segment Webinar Metrics Campaigns 52

Appbuddy

JANUARY 11, 2022

Webinars still reign supreme in the marketing world. But for growth-minded companies, simply hosting a monthly webinar won’t cut it in 2022. Marketing teams should challenge themselves to find ways to address webinar fatigue (accelerated by COVID-19), especially in highly technical industries. . Conclusion.

Marketing 52

Marketing Webinar Metrics Everest Face-to-face 52

Appbuddy

JANUARY 12, 2021

In our recent “Next Big Thing” webinar we brought together a cross section of Validity’s community—email marketing, data quality, and sales performance— to review the events of 2020 and preview 2021. eFocus Marketing’s Kate Barrett described how McDonalds used an email carousel to view the full range of Happy Meal toys.

Loyalty 52

Loyalty Customer Scale Webinar Metrics 52

Appbuddy

JULY 29, 2021

It’s hard to overstate the impact of COVID-19 on the email landscape. Marketers have leveraged the email channel to communicate with subscribers more than ever before. Volume has skyrocketed and, as covered in our June State of Email webinar, there’s no sign of slowing down. What is spoofing?

Everest 98

Everest Policies Report Email Marketing 98