Appbuddy

JANUARY 11, 2022

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Appbuddy

JUNE 2, 2021

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Now you’re faced with a dizzying array of alternatives to choose from, and they all talk a good game about improving email deliverability. Your email marketing campaigns are a critical channel for your business. The answer is to do your due diligence.

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Everest ROI Vendor Campaigns 52

Appbuddy

APRIL 22, 2021

So, you’re in the market for software to improve your email campaigns. Now you’re faced with a dizzying array of alternatives to choose from, and they all talk a good game about improving email deliverability. Your email marketing campaigns are a critical channel for your business. The answer is to do your due diligence.

Everest 52

Everest ROI Vendor Campaigns 52

Appbuddy

DECEMBER 1, 2020

For many, 2020 has been one of the most challenging years ever, and that includes for email marketing. In this blog, we’ll review how this has reshaped email marketing—for the better! One upside is that innovation thrives during periods of disruption, and we’ve seen many examples this year.

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Appbuddy

MAY 27, 2021

With email becoming one of the top channels to engage with consumers, competition within the inbox is increasing. While you cannot control the severity or frequency of natural disasters, you can control how you handle your communication with consumers. You might be asking yourself, what does this have to do with email? Here are some tips: 1.

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Appbuddy

JUNE 23, 2022

But let’s face it: Email authentication can be extremely technical and confusing. Email is a top revenue-driving channel for most businesses. Marketing and security professionals should beware of the following SPF shortcomings that might leave their programs vulnerable to cyberattacks. . Email’s vulnerabilities .

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