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4 Surprising Data Points Email Marketers Should See Before Black Friday

Appbuddy

As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Many marketers take the peak sales season as a cue to dust off their old, lesser engaged lists of subscribers to maximize their short-term revenue. Peak Season is Getting Longer. This is to be expected.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . For your marketing program to have maximum impact, it‘s important to set goals now—and hopefully stick to them longer than your New Year’s resolution to hit the gym every day. . How can marketers plan to “expect the unexpected?” .

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Now you’re faced with a dizzying array of alternatives to choose from, and they all talk a good game about improving email deliverability. Your email marketing campaigns are a critical channel for your business. Maybe you’ve discovered you’re on a blocklist.

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Top 4 Attributes to Look for When Selecting an Email Deliverability Solution

Appbuddy

So, you’re in the market for software to improve your email campaigns. Now you’re faced with a dizzying array of alternatives to choose from, and they all talk a good game about improving email deliverability. Your email marketing campaigns are a critical channel for your business. Maybe you’ve discovered you’re on a blocklist.

Everest 52
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The Not-So-Dark Side of Dark Mode

Appbuddy

Dark Mode’s growing popularity is important for email marketers to pay attention to, but why? This means the emails marketers are sending might appear differently to subscribers who are viewing them in Dark Mode if the creative hasn’t been optimized for this setting. Dark Mode is an?accessibility?setting accessibility?setting

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On Track for Email Success

Appbuddy

In regard to email relevance, how wide is the gap between marketers and consumers when it comes to defining what this important concept actually means? These are questions the DMA’s Marketer Email Tracker – sponsored by Validity – is designed to answer. There are a number of good news stories: Most popular marketing channel.

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Get Out of the Haus! How to Get Delisted From Spamhaus

Appbuddy

The most dreaded block listings digital marketers face are from Spamhaus. SBL listings are the most common for digital marketers to encounter. Even the most sophisticated senders can find themselves on Spamhaus’ block lists. What is Spamhaus? . The ZEN Block List groups SBL, SBLCSS, XBL, and PBL lists together. . Communicate

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