Pointclear

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

Pointclear

APRIL 18, 2012

He adds that this is part of a larger, content-driven marketing trend that includes rich media. Social Media is Becoming a Lead Gen Vehicle. Click to start video at this point —Trip sees social media marketing starting to turn a corner. Along with this trend, media integration is becoming more prominent.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

FEBRUARY 2, 2011

Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. A mere 12% of business executives say their companies are using social media effectively, according to a recent study by Harvard Business Review Analytic Services.

Trends 180

Trends B2B Social Media Marketing 180

Pointclear

JUNE 8, 2012

Today’s PowerViews guest is Ginger Conlon, Editorial Director of 1to1 Media. Click to start video at this point — Commenting on how to prioritize investments in social media, mobile and marketing automation, Ginger encourages companies to, again, understand their customers first. Understand why you are where you are.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

SEPTEMBER 6, 2012

2012 Surprise: Slow Adoption of Technology Like Sales Intelligence Tools. And I’m not saying that these tools replace good selling, but they certainly augment it. She says the use of sales intelligence tools is good examples of technology that is critical to sales success today. That can be through any number of channels.

Buyer 154

Buyer Social Media Hiring Inbound 154

Pointclear

JUNE 10, 2016

Why not use all the tools in your toolbox? CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. If you send leads too soon, Sales will discard them, so you must nurture them until they fit your ULD.”. Drive revenue from all sources.

Sales Qualified Lead 160

Sales Qualified Lead Marketing Face-to-face Inbound 160

Pointclear

MAY 2, 2012

Social Media: What's Hot? Click to start video at this point — Paul notes social media going mainstream is hot. Social media is becoming an integral part of the marketing mix for companies looking to grow their presence with both business and consumer clientele. The Magnification Power of Social Media Comes From Sharing.

Social Media 180

Social Media Media Inbound ROI 180

Pointclear

AUGUST 6, 2013

It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Each interview is available on our blog and YouTube channel. Tools like Salesforce and Boomerang can help keep opportunities from falling through the cracks.

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

Pointclear

MAY 5, 2015

Give your sales team the tools to make personal connections and intensify relationships on their own. Marketers will use technology and tools to further personalize nurturing emails. The best programs vary up the messaging, but using multiple channels (not only email!) Phone, postal letter, and social media add to the mix.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100