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Validity’s Top Blog Posts of 2021

Appbuddy

Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. It’s been a busy year of blogging, as we worked hard to cover topics including MPP, peak sales season, and everything in between. . See how Everest, Validity’s email success platform, can help. .

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Maximizing Profits: How to Capitalize on Ecommerce Growth

LeadFuze

This article will guide you through innovative strategies that boost sales by personalizing customer experiences and streamlining your supply chain. How can e-commerce increase sales? As online shopping becomes more ingrained in our daily lives, understanding how to harness this e-commerce opportunity can make a significant difference.

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Apple MPP: Squeezing Until the Engagement Pips Squeak!

Appbuddy

Since the introduction of Apple’s Mail Privacy Protection (MPP) on September 20th, we’ve monitored adoption closely. One-third (32 percent) of all email “opens” are now generated by pixel fires from Apple’s proxy, according to data presented in the November edition of Validity’s State of Email Live webinar series.

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LOCKDOWN: Email Lessons Learned

Appbuddy

When lockdown first became reality back in March/April, email marketers had to adjust their strategies overnight to address a very different set of needs. Triggered Emails: Remember your triggered emails may contain messages that were relevant during normal times, but are not appropriate now in lockdown.

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