Data 101: How to Plan Your Most Efficient B2SMB Go-To-Market Motions
BuzzBoard
MARCH 29, 2023
Brute-force methods are clearly not an option anymore, and experts keep stressing that B2SMB marketers must tailor their go-to-market (GTM) strategy and think beyond cold prospecting and traditional campaigning to keep afloat. Companies like Google, Meta, Amazon, and others have laid off more than 95,000 employees in the past year.
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