article thumbnail

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Are You Exhausting Email and Social to Distribute Content? Email and social media campaigns are proven ways to generate demand through content. Your demand engine should be a well-oiled machine that continuously pulls in new prospects and retains existing ones.

article thumbnail

Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Chatbots are the perfect tool to amp up your website while seamlessly fitting into your demand generation engine. They not only create personalized experiences for your online visitors, but also allow your company to generate some level of engagement from prospects who aren’t ready to move past the curiosity stage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The results, however, are irrelevant if AI systems are fueled by low-quality data.

Data 130
article thumbnail

How to Build An All-Star Go-to-Market Team

Highspot

Content Marketing and Communications Specialist Responsibilities: Creates compelling content for marketing materials, sales collateral, and communication channels. Demand Generation Specialist Responsibilities: Focuses on lead generation and creating demand for the product.

article thumbnail

LinkedIn Video Specs and Best Practices: a Comprehensive Overview

Hubspot Sales

LinkedIn is a strictly professional, B2B platform — qualities that set it apart from most of the social media ecosystem. Social media users are constantly inundated with content. If you're interested in demand generation, you have more flexibility to make your videos longer and more in-depth.

LinkedIn 107
article thumbnail

The Definitive Prospecting Guide for Sales Management to Grow Pipeline

Vengreso

One prefers for me to send text messages, the other prefers a phone call and the other prefers engagement on social media. asking their peers in social forums, engaging on social media, and consuming videos at least weekly. Lead generation is something that happens at the top of the sales funnel.

Pipeline 145
article thumbnail

Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

In addition, join social media groups and discussion threads to look for tone and topics that encourage engagement. Most vertical marketing strategies start with content for demand generation and SEO activities. The output is fully new web pages, new collateral, and vertical case studies. In-house data.