Babette Ten Haken

AUGUST 20, 2018

Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. Some of our truly best stories about creating compelling customer retention experiences thus remain untold. And he had.

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

APRIL 24, 2019

Your company story is compelling, at least to the leadership team. You sit at the helm of a large, 100-year old company. When employees invest in your company story, they understand how their professional purpose drives company growth, expansion and sustainability. Are these marketing materials too good to be true?

Company 107

Company SME Ideal Customer Profile Loyalty 107

Babette Ten Haken

MAY 1, 2019

When you outsource, instead of insourcing company storytelling, you put yourself in the hands of others. And these agencies produce lots of marketing and sales oriented materials. As a result of outsourcing, instead of insourcing your company story, three variables come into play. What is your company’s story?

Outsourcing Services 77

Outsourcing Services Company Ideal Customer Profile SME 77

Mindtickle

MAY 14, 2016

The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Mindtickle

MAY 14, 2016

The customers were in retail, technology, and hospitality respectively, but they each had similarities in the way they dealt with these partner relationships. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

Channels 52

Channels Strategy Lead Rank Retail 52

Babette Ten Haken

MARCH 21, 2019

In this “apply as necessary” scenario, your somebodies reside in cubicles, “somewhere in the company.” Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Babette is a member of SME, ASQ, SHRM and the National Speakers Association.

Ideal Customer Profile 73

Ideal Customer Profile SME Education Margin 73

Sales Hacker

OCTOBER 7, 2021

Let’s flip the script: Your intellect, emotion, instinct, and empathy as a woman are what make you both a valuable human and invaluable company asset. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Babette Ten Haken

APRIL 15, 2019

If you want to perpetuate customer skepticism, instead of customer confidence and repeat business, here are two sure-fire ways to achieve this outcome. If you want to change your story, and your customers’ experiences, contact me. Let’s start a new story for your company. Let’s start a conversation.

Ideal Customer Profile 22

Ideal Customer Profile Customer SME Retention 22

Babette Ten Haken

MARCH 25, 2019

Because when you work transactionally, you do not create the customer experiences which build loyalty: to you, your brand and your company. One company I used to work for held quarterly contests for their sales teams. Babette is a member of SME, ASQ, SHRM and the National Speakers Association. Find out more right here.

Ideal Customer Profile 15

Ideal Customer Profile Customer SME Loyalty 15

Sales Hacker

AUGUST 15, 2018

We’ve thoroughly researched the best business phone systems in the market today and narrowed it down to the top 35+ here. Today’s companies need internet access and devices to connect, whether those are smartphones, tablets, desktops, or laptops. Customer service. VoIP providers are no exception. Top 5 Providers.

System 42

System Tools Ideal Customer Profile Small Business 42

Babette Ten Haken

APRIL 3, 2019

Not like the volume of water contained in how your clients would describe your customer experience glass. When the customer experience glass remains at half capacity, you miss essential ingredients in delivering on customer expectations. A company can hum along in blissful workforce busy-ness. Find out more right here.

Ideal Customer Profile 12

Ideal Customer Profile Scale Customer Hiring 12