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MARCH 25, 2014

Last week, a list on Forbes contained my name as one of the top 30 social selling influencers in the world. Look at the top three on this Forbes list: Koka Sexton is an amazing guy who has been building his own brand around social selling for a few years, and LinkedIn was smart enough to bring him on board a little over a year ago.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

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OCTOBER 15, 2014

I’ve been compensated to contribute to this program, but the opinions expressed in this post are my own and don’t necessarily represent IBM’s positions, strategies or opinions. Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide. Increase Opportunities.

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

Tenfold

SEPTEMBER 19, 2017

When discussing digital transformation, it’s impossible not to discuss social selling and its impact on the sales cycle. Marketing and sales automation tools have made it possible to reach hundreds, if not thousands, of potential buyers instantly. Schaffer is one of the World’s best social media strategists.

Social Selling 89

Social Selling Social Media B2C ROI 89

SBI Growth

SEPTEMBER 23, 2013

Phase 2 - Develop Go To Market Plan - Many sales VPs don’t know the best route to market. You may need to increase the size of inside sales. Phase 3 - Sales Force Design - How many reps and what type? You must match selling capacity with market demand. Territory design, quotas and compensation plans.

Compensation 325

Compensation Social Media Incentives Incentive 325

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MAY 15, 2014

Jay was an early adopter of social media - an early explainer, and now is a highly respected marketing and social expert in addition to being a pretty darned good emcee. My questions to him focused around social selling. What they often lack is permission, and proper training. LR: What’s next in social?

Buyer 200

Buyer Lead Rank Lead Scoring B2C 200

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NOVEMBER 20, 2013

There has been a lot of talk about the value of social business lately from a lot of sources. One sales expert I know recently went on a rant about how social selling has not affected KPIs in any of the companies they have talked with. IBM has done research on social selling for several years.

Lead Rank 228

Lead Rank Lead Scoring Social Selling Twitter 228

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JULY 30, 2014

For some of us it is easy to be social in sales, for others it is an effort, and for a third group, a confusing idea. I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff.

How To 230

How To Ideal Customer Profile Twitter LinkedIn 230